What is Inbound Marketing?
Inbound marketing is the opposite of outbound marketing. Outbound marketing is the strategy in which businesses choose impersonal methods to attract new customers, such as emails sent to a million people, automated phone calls during dinnertime, and even generic banner advertisements on Google. Inbound marketing, therefore, is the antithesis: instead of fishing for customers with a hook as bait, inbound marketers hook their customers with fat, juicy worms.
Inbound marketing is all about making the “bait” as desirable as possible before setting the fishing line in the water. Inbound marketers seek to craft the best possible website designed with the customer in mind, maintaining adaptability and awareness of the inevitable changing environments and needs of their audience. To succeed in inbound marketing, it is vital to stay determined to a promise of quality and commitment to your customer. Let’s get started!
Jump into your customer’s head
The first step of inbound marketing is to attract visitors to your business’s website. This is done by providing a solution to your customer’s need in the form of an article, video, guide or any other digital that can deliver this solution to your potential customer. To successfully craft and deliver this solution, you have to figure out what your target audience is missing, what your customers yearn for, and how they can be reached. Are they on social media? Will they respond well to a humorous email or an email asserting your experience in your field? What do they complain about? Consider a blog or investing time into doing Search Engine Optimization (SEO). Or even better, contact us here at Business Logix and we can guide you, using these techniques, to effectively understand who your customers really are, and consult with you regarding our recommended tactics to target your product to these consumers in a personal, unique manner.
There is no inbound marketing without getting into your customer’s head. None of the below steps are possible without first understanding wholeheartedly who your customers is and how they will respond to your product. This is fundamental. If you feel confident, however, about this step, it is appropriate to move to allure your customers and make them more than just a visitor to your site; we want your bait to be so juicy and desirable that it is irresistible!
Connect with your Customer
To do this, your website and other channels of your online business (like a video or blog) must provide visible, easily accessible “calls-to-action,” meaning links in which a consumer might click and be directed to provide his or her information. When a consumer trusts your brand with their email address or any form of personal information, they invest in you and your company. They are no longer visitors; they are leads. Providing accessible and honest calls-to-action on any marketing tools you have online is a surefire way to increase the number of interested customers to your brand.
Your next move is two-fold. Primarily, you must turn these interested customers into dedicated customers. Once you have accomplished this not-so-simple task, you will then look to convert these dedicated customers into dedicated advocates of your business and brand. There are a number of different tools to accomplish both parts of this third stage of inbound marketing, and we are here to work with your business to choose the most appropriate methods to turn guests into your loyal customers.
Inbound Marketing centers around the customer. Meet your customer where they are, adapt to engage them, and constantly seek to improve your business, brand, and customer relationship.