Search Engine Optimization
Make your business visible online. Search Engine Optimization (SEO) is used to improve your chances of people finding your site through the search engines like Google, Bing and Yahoo. This practice allows your site to be optimized so that search engines can index the content of you site and display it to people search the web for specific keywords.
Our SEO Process
Our SEO process is simple and effective. We only use best accepted practices to help you improve your rankings with search engines. Our services include the research and selection of keywords currently being used by your target audience, we also run a competitive analysis to determine the keywords your competitors are currently using and we optimize your pages with those keywords. Our service also includes quality back-link building in order to improve your page and domain authority. In order for your SEO to be fully effective we also recommend you become active with social media, email marketing and inbound marketing.
Our process starts with a web audit of your web site and popularity on social media networks. This audit will provide us with a clear picture of your website current situation and it will allow us to find areas of improvements. We will also research trends and competitors in order to understand your industries online landscape. Finally we will run a keyword analysis so that we can find the best set of keywords to use to improve your rankings in search.
Once we have the set of keywords we will sit down with you and brainstorm other possible keywords that we may have missed. Once we have a good group of keywords we will run our unique process of keyword building, generating hundreds of possible keywords. After we have generated a considerable list of keywords, we will research them to determine their keyword difficulty and see if we should use it to optimize your pages and use them to build new and more engaging content.
On Page Optimization
Once we have a clear picture on how the pages of your site are constructed and we have define a list of good keywords to use, we will go into the content of each of the main pages of your site and optimize them for those keywords. This optimizations includes the meta-tags on the head section of your pages and also on the body (content) of each selected page.
Having selected the best keywords and optimizing each page for their use is not enough to compete in today’s competitive online world. You also need to build online authority. You do this through carefully building quality online referrals. They way to build these referrals online is to have authoritative sites link back to your site, showing that they endorse the content of your site. This process takes a while but with due diligence, commitment and good content we can help you win those referrals and ensure improvements on your domain authority.